A Little Bit About Us

Tracey Baker

-Owner, ZuZu Fashion Boutique

A new challenge and my passion for fashion drove me to purchase ZuZu in 2015 when the opportunity came along. While my career had been firmly rooted in Toronto’s corporate world for over 20 years, I was part of the ZuZu staff from 2012 and loved the experience of helping a woman discover her own expression of beauty, confidence and style.

Having grown up in Barrie, I am thrilled to be back and proud to own this charming boutique in our beautiful downtown where my family and I currently call home.

Let the Ladies of ZuZu help you find the perfect outfit!



Shop Manager/Fashion Devoteé

Della is retired from a 30+ year career in law enforcement. She started with the Toronto Police Service, then came to Barrie where she broke ground as the first female Sergeant and Staff Sergeant in the history of the Barrie force. And now the Chief is a woman! Having spent all those years in a uniform, Della loves her role at ZuZu where she channels her own fashionista while helping customers find that perfect look.



Sales Associate/Image Icon

Karen is retired from a 25-year teaching career working with kindergarten students and children with learning challenges. In 2006, she trained as an Image Consultant to help women dress for their body types and personal styles. Karen also trained in Fashion Feng Shui and is currently Canada’s only Fashion Feng Shui Consultant.
Having discovered ZuZu Fashion Boutique shortly after moving to Barrie, Karen continues to enjoy the opportunity to connect with the community as well as the women who have come to make ZuZu their go-to destination for all things fashion.



Operations Specialist/Task Master

Gail joined ZuZu in 2016 having been retired for two years from a 33-year career in police services.
Starting on the floor assisting customers find their style, Gail moved to an administrative role bringing
structure to what was otherwise chaos. These days, you will see her regularly in-store working her magic
to keep things orderly and up-to-date…in spite of her colleagues!



Bookkeeper/Bean Counter

If you want someone who knows where every penny is at any time, Joanne’s the one for you. Serving clients in the retail, contracting, and service industries, she has a special place in her heart for small business entrepreneurs, especially those on Dunlop Street in downtown Barrie. ZuZu gives her a chance to get her girly girl on…oh, and she’s Tracey’s sister which makes Joanne extra special!

Go Ahead and Talk About Us!

Had a lovely afternoon at ZuZu Open House on Sunday. Thanks to all the girls for their professional help, especially Esther for picking out such a nice necklace for my top. - Linda Gallagher

Having moved back to Barrie after 30 years in the big city, I really didn't think I'd discover a fashion gem like ZuZu in my old 'home town'! Now, whenever fashionable friends and family come to visit, our one 'must-visit' shopping experience is this super-fun boutique. Quality brands, superb selection and outstanding customer service make ZuZu a unique find for fashionistas and fashionista wannabes! Go now! - Catherine Kenwell

Wearing my awesome colourful shirt from ZuZu. I love it so much on a nice day like today all the way up in Thunder Bay! - Olivia Forth

I had a wonderful shopping experience at ZuZu Fashions today. They carry a beautiful line of clothing from casual to dressy. Looking forward to shopping at ZuZu again!! - Wendy Slessor Capiato

Best boutique in Barrie! - Judy Schmoodie

The women of Barrie are fortunate to have you and your business nearby. Thank you for that!

Our Mission is to inspire and support women in the discovery of their own personal style.

Our Vision is that women everywhere will see their own beauty.

Visit Us

Store Hours

  • Monday to Saturday 10:00am to 4:00pm
  • Sunday 12:00pm to 4:00pm

Store Policies

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