A Little Bit About Us

Tracey Baker

-Owner, ZuZu Fashion Boutique

A new challenge and my passion for fashion drove me to purchase ZuZu in 2015 when the opportunity came along. While my career had been firmly rooted in Toronto’s corporate world for over 20 years, I was part of the ZuZu staff from 2012 and loved the experience of helping a woman discover her own expression of beauty, confidence and style.

Having grown up in Barrie, I am thrilled to be back and proud to own this charming boutique in our beautiful downtown where my family and I currently call home.

Let the Ladies of ZuZu help you find the perfect outfit!



Sales Associate/Fashion Devoteé

Della is retired from a 30+ year career in law enforcement. She started with the Toronto Police Service, then came to Barrie where she broke ground as the first female Sergeant and Staff Sergeant in the history of the Barrie force. And now the Chief is a woman! Having spent all those years in a uniform, Della loves her role at ZuZu where she channels her own fashionista while helping customers find that perfect look.



Bookkeeper/Bean Counter

If you want someone who knows where every penny is at any time, Joanne’s the one for you. Serving clients in the retail, contracting, and service industries, she has a special place in her heart for small business entrepreneurs, especially those on Dunlop Street in downtown Barrie. ZuZu gives her a chance to get her girly girl on…oh, and she’s Tracey’s sister which makes Joanne extra special!



Sales associate and Image consultant

Karen is retired from a career of 25 years as an Elementary school teacher. She specialized in working in kindergarten and children with learning challenges. In 2006, Karen trained as an Image Consultant and helped women to dress for
their body type and personal style. Karen also trained in Fashion Feng Shui and currently is the only Fashion Feng Shui consultant in Canada. She discovered Zuzu three years ago, after she moved to Barrie and feels that working at Zuzu has given her a connection to the town and the ladies who shop here.



Fashion Communications and Sales Associate

Evangelina is currently enrolled at Ryerson University in her third year of the Fashion Communications program. She is specialising in Fashion photography and graphic design, which she is continuing to work on in the Zuzu Boutique as the Fashion Communications Intern. Evangelina has lived in Barrie for 19 years and discovered Zuzu when seeking an internship opportunity that would allow her futher connect to the community. She has previously volunteered at the MacLaren arts centre, Furry Friends animal shelter, and many more places in the Barrie area. During her time here she hopes to build a greater relationship with the members of Zuzu family as well as their valued customers!

Go Ahead and Talk About Us!

Had a lovely afternoon at ZuZu Open House on Sunday. Thanks to all the girls for their professional help, especially Esther for picking out such a nice necklace for my top. - Linda Gallagher

Having moved back to Barrie after 30 years in the big city, I really didn't think I'd discover a fashion gem like ZuZu in my old 'home town'! Now, whenever fashionable friends and family come to visit, our one 'must-visit' shopping experience is this super-fun boutique. Quality brands, superb selection and outstanding customer service make ZuZu a unique find for fashionistas and fashionista wannabes! Go now! - Catherine Kenwell

Wearing my awesome colourful shirt from ZuZu. I love it so much on a nice day like today all the way up in Thunder Bay! - Olivia Forth

I had a wonderful shopping experience at ZuZu Fashions today. They carry a beautiful line of clothing from casual to dressy. Looking forward to shopping at ZuZu again!! - Wendy Slessor Capiato

Best boutique in Barrie! - Judy Schmoodie

The women of Barrie are fortunate to have you and your business nearby. Thank you for that!

Our Mission is to inspire and support women in the discovery of their own personal style.

Our Vision is that women everywhere will see their own beauty.

Visit Us

Store Hours

  • Monday - Saturday – 10:00am to 5:00pm
  • Sunday 12:00pm-4pm

Store Policies

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